Keep America Beautiful and the Ad Council announced today the launch of two new Spanish-language television PSAs and a series of infographics charting the journey of recyclable materials. This launch is a dynamic extension of the groundbreaking “I Want To Be Recycled” multimedia campaign and another national call-to-action to give garbage another life and recycle.
The average American produces about 4.4 pounds of trash a day, which totals to more than 250 million tons of trash a year generated in the U.S. However, only 34.5 percent is currently recycled, according to the Environmental Protection Agency (EPA).
The “I Want To Be Recycled” campaign aims to motivate Americans to recycle every day. Created by San Francisco-based ad agency Pereira & O’Dell, the Spanish-language TV PSAs and new infographics illustrate that recyclable materials can be given another life if someone chooses to recycle.
Each of the five infographics in the series chart the step-by-step journey a recyclable material—aluminum can, cereal box, glass bottle, shampoo bottle and steel food can—takes from the recycling bin to becoming a new, useable product.
The English-language campaign directs audiences to IWantToBeRecycled.org, while the new Spanish PSAs drive to Quieroserreciclado.org. Here, Americans can find information about recycling, including a localized search tool showing their nearby recycling locations either at their curbside or their nearest recycling center. Users can also follow the campaign on Facebook, Twitter, YouTube or Tumblr to share their own stories and receive inspirational and educational content about recycling.
“Recycling is participatory environmentalism,” said Jennifer M. Jehn, president and CEO of Keep America Beautiful. “Individuals identify the simple act of recycling as one of their most immediate contributions to keeping America beautiful.”
On Earth Day and throughout the spring, Keep America Beautiful and its national network of community-based affiliates are organizing Great American Cleanup volunteer events. These events taking place across the country bring individuals together to improve their communities as well as provide experiential education programs to inspire future generations of environmental stewards. In addition to increasing recycling, the volunteer events and education programs are designed to beautify parks, trails and recreation areas; clean shorelines and waterways; reduce waste; remove litter and debris; and, plant trees and build community gardens among other activities. To find more information or an event near you, visit here.
“Every American can play a part in increasing our recycling rates nationwide and creating a more sustainable environment,” said Peggy Conlon, president and CEO of the Ad Council. “Together with our longstanding partner, Keep America Beautiful, we will continue to provide the tools, information, and inspiration to help convert the ‘occasional’ recycler to a ‘consistent’ recycler.”
National sponsors of the “I Want To Be Recycled” campaign include Alcoa Foundation, American Chemistry Council, Anheuser-Busch, Institute of Scrap Recycling Industries, Nestlé Waters North America, Niagara Bottling, Unilever and Waste Management.
The Ad Council and Keep America Beautiful first partnered more than four decades ago in 1971, creating the iconic Iron Eyes Cody, “The Crying Indian,” PSA. Launching on Earth Day in 1971, the ad emphasized the personal responsibility each American has to help protect the environment.
The “I Want To Be Recycled” campaign was launched by Keep America Beautiful and Ad Council in July 2013 with a series of television, radio, outdoor and digital PSAs. Since the launch of the campaign, nearly $25 million in donated media has been received. Following the Ad Council’s model, the new Spanish-language PSAs will be made available to Spanish stations nationwide and will run in time and space entirely donated by the media.
About Keep America Beautiful
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With our national network of community-based affiliates, we work with millions of volunteers who take action in their communities to transform public spaces into beautiful places. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. For more information, visit kab.org, follow @kabtweet on Twitter and like us on facebook.com/keepamericabeautiful.
About Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
Sustainable Brands® recently announced 10 semi-finalists selected to compete during the Sustainable Brands Innovation Open (SBIO) startup competition at SB’14 San Diego June 2-5th. Presented by Target and co-sponsored by PRé Sustainability, this competition attracts world-changing entrepreneurial teams who are working hard to leverage the power of business and brands to solve pressing environmental and social concerns.
The 2014 SBIO semi-finalists include:
- Akwamag – water softening technology that prevents scaling at low cost while stopping water waste, eliminating salt contamination, and alleviating the maintenance hassles associates with salt-based water softeners.
- Amazi – a location-based app to locate water from filters, fountains and faucets to fill reusable bottles.
- CREW – a distribution system that can leverage to tens of thousands of social enterprises, green businesses and appropriate technologies, while empowering millions of people to be part of the solution and creating "distributed capitalism."
- FoodLoop – platform for a sustainable and optimized supply chain with an app where retailers can automatically market high-quality fresh food at discounted-pricing, as the best-before dates draw closer in near real-time. Consumers will receive bargain offers pushed directly on their smartphones.
- Okeanos – next-generation, ultra-efficient desalination microtechnology to address our planet’s chronic and increasingly alarming fresh water shortages.
- Servergy – the CleanTech Server® reduces global datacenters’ server energies, cooling, space, weight, water and carbon footprints by up to 90% or more.
- SupplyShift – enables companies with large supply chains to understand their supply chain sustainability and social responsibility, reduce risk, build shared value with their suppliers, and incentivize supplier improvement.
- Sustainably Fresh Systems – freezing, air freight and plastic packaging with preservative-free, FDA-approved, Controlled-Atmosphere technology that enables customers to deliver and sell fresher fish, meats and meals safely, at lower-cost and more sustainably.
- World Panel – developed a portable and expandable solar panel that charges phones and other devices as fast as a wall plug. The products are developed in Africa specifically for African communities.
- Raffle For Good – an online fundraising platform for organizations to raise money through an interactive, skill-based raffle system.
The distinguished panel of judges includes KoAnn Skrzyniarz, founder of Sustainable Brands, Andrew Winston, well-known author and founder of The Big Pivot and Winston Eco-Strategies, and senior executives from Target, Fenton Communications, PRé Sustainability, and YouNoodle, the technology provider. Semi-finalists receive a full conference pass to SB’14 San Diego where they will have the chance to pitch their business plans to a group of social and sustainable investors, executives from leading companies, top brand consultancies and nearly 2,500 business and brand leaders attending the conference and Activation Hub. The winner will receive cash and in-kind prizes, consultancy time with PRé Sustainability experts, and exposure to members of the global Sustainable Brands community.
“The Innovation Open aims to catalyze the progress of moving businesses towards a more flourishing future through innovation,” says Ben Pawsey, Executive Producer at Sustainable Brands. “These entrepreneurs venture beyond innovation and seek to disrupt, and the Sustainable Brands community embraces that passion. The ideas that will come from these contenders will spark conversations to drive environmental and social impact.”
Business plan pitches will run back-to-back beginning Tuesday, June 3rd. Four finalists will then be selected to present on the main stage the following day, which will be broadcast worldwide through the conference live stream.
This year’s competition also features the Target Consumer Products prize. The consumer product startup that wins this prize will receive a $1,000 Target gift card and strategic consultation from Target’s sustainability and merchandizing teams to strengthen their business case and model.
Further information about SB’14 San Diego, including the Innovation Open and the Activation Hub, can be found at www.SB14sd.com.
About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.
Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being companies, today announced a series of new sustainability goals within its third Corporate Social Responsibility (CSR) report. The 2012-2013 report highlights Humana’s unique commitment to helping people achieve lifelong well-being through the company’s Healthy People, Healthy Planet, Healthy Performance CSR platform. The report shares a number of significant achievements including an eight percent reduction in energy use, receiving LEED Commercial Interiors Certification at Humana offices in Tampa Bay, Fla. and launching a 150 data-point employee well-being scorecard.
The report, a self-declared Global Reporting Initiative (GRI) Level B, details Humana's continuing effort to assess and evaluate existing CSR endeavors and establish new metrics and benchmarks for tracking impacts and progress. As part of this effort, Humana assessed its environmental sustainability program, in accordance with industry best practices (as described by GRI). The assessment identified operational efficiency, supply-chain sustainability and procurement, and associate engagement as top priorities moving forward.
Humana also recognizes the intrinsic link between the health of the planet and the services the company provides. The report acknowledges that climate change poses a serious challenge to the planet and impacts the health and well-being of those Humana serves. As a result, Humana has set goals it intends to accomplish by the end of 2015, including:
- Reduce annual energy consumption by 5 percent;
- Decrease greenhouse gas emissions by 5 percent; and
- Increase landfill diversion to 40 percent of the waste stream.
Going forward, Humana will adopt facility environmental and green standards and set goals and metrics to track progress; assess and survey its largest suppliers’ sustainability efforts to share best practices and Humana’s supplier expectations; and identify new ways to engage Humana’s 52,000 associates in the company’s CSR efforts.
“At its core, our business is about partnering with people to help them achieve their best health. Inspiring health is one of our values,” said Bruce D. Broussard, Humana President and Chief Executive Officer. “This report illustrates how our CSR endeavors – from associate engagement to greenhouse gas emissions reductions – connect with Humana’s work to promote lifelong well-being. Our 2012-2013 CSR Report provides the foundation for us to take bigger, broader, more impactful actions going forward.”
Humana is committed to supporting and promoting associate participation in a variety of volunteer opportunities. The report showcases how these volunteer opportunities support Humana’s work to help its associates, members, and communities live healthier lives while boosting associate morale and engagement. Humana’s continuing efforts to promote lifelong well-being include examples such as:
- Humana Helps, a program for people wanting to learn more about the Affordable Care Act and how to get covered, with partners including CVS/pharmacy and YMCA of the USA
- HumanaVitality, an incentive-based wellness and rewards program that rewards healthy behaviors like preventative screenings, smoking cessation, exercise, and blood donation
- Working with KaBOOM!, a nonprofit that helps to create safe and active play spaces for America’s children, to build more than 50 playgrounds in underserved neighborhoods by the end of 2014
- The Humana Legacy Program, a partnership of the Humana Foundation and Big Brothers Big Sisters of Kentuckiana, to create an intergenerational mentoring program that pairs adults 55+ with children
To learn more about Humana’s Healthy People, Healthy Planet, Healthy Performance platform, view the just-released 2012-2013 Humana Corporate Social Responsibility Report at www.humanacsrreport.com.
Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.
More information regarding Humana is available to investors via the Investor Relations page of the company’s website at www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission filings
- Most recent investor conference presentations
- Quarterly earnings news releases
- Replays of most recent earnings release conference calls
- Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
- Corporate Governance information
The Children’s Inn at NIH today announced a $5 million contribution from the Merck Foundation to support and maintain programs and services at The Inn’s Woodmont House, a transitional home for patients who are participating in pediatric research at the National Institutes of Health's (NIH) Clinical Center. The Woodmont House is "A Place Like Home" for up to five families whose children are no longer in the acute phase of their illnesses but still require treatment. This grant is the Foundation’s second major gift to The Woodmont House since the home, adjacent to the NIH campus, opened in 2010.
The partnership with Merck began 25 years ago with its initial gift of $3.7 million to build The Inn. Merck’s total giving now tops $20 million—a remarkable level of support and commitment to The Inn’s mission.
“The Inn and The Woodmont House would not exist today without Merck’s support,” said Inn CEO Kathy L. Russell. “With more than two decades of generous support of The Children’s Inn, Merck and the Merck Foundation have built a legacy of philanthropy that has touched thousands of lives and will benefit many more seriously ill children and their families who will stay at The Inn in the future.”
Most children who come to the NIH for treatment are facing life-threatening illnesses that resist conventional therapy. Since its opening in 1990, The Children’s Inn has hosted 12,000 children from all over the United States and more than 80 other countries. More than 116 children and their families from 11 states and Puerto Rico, and eight other countries have stayed at The Woodmont House over the past four years. On average, families stay for several weeks or months, and the house has proved to be a perfect space for families with children receiving transplants—which entails a 120-day monitoring period following a transplant. Like all Inn families, they pay nothing regardless of the length of their stay.
“We are proud of Merck’s long-standing partnership with The Children’s Inn,” said Geralyn S. Ritter, president, Merck Foundation. “Continuing our support of The Woodmont House and the Inn naturally ties into Merck’s commitment to improving access to health, and we applaud The Inn’s staff for their tireless efforts in providing a healing environment for so many children and their families.”
About The Children’s Inn at NIH
The Children’s Inn at NIH is a residential "Place Like Home" for seriously ill children and their families who travel from across the country and around the world. Families enjoy The Inn’s healing environment while receiving groundbreaking medical treatments at the NIH, the world's leading biomedical research center. While the NIH takes care of the child's medical needs, The Inn tends to the child's heart, soul and spirit. Families stay at The Inn free of charge, no matter how long. www.childrensinn.org
About The Merck Foundation
The Merck Foundation is a U.S.-based, private charitable foundation. Established in 1957 by Merck, a global healthcare leader, the Foundation is funded entirely by the company and is Merck's chief source of funding support to qualified non-profit, charitable organizations. Since its inception, the Merck Foundation has contributed more than $785 million to support important initiatives that address societal needs and are consistent with Merck's overall mission to help the world be well. For more information, visit www.merckgiving.com
Rutgers Institute for Ethical Leadership Hosts Ethics & Sustainability Conference Featuring Regional and National Business Leaders
The Rutgers Institute for Ethical Leadership (IEL) will bring together more than 200 business, academic and government leaders to discuss the need for sustainable business leadership and how ethical, environmental and social objectives can be built into businesses’ core missions and operations.
The “Ethical Environment of Business Sustainability” conference will be held Friday, June 6, from 9:00 a.m. – 4:00 p.m. at the Newark Museum (49 Washington Street, Newark, NJ).
Panel discussions and presentations on business’ role in environmental and geopolitical stability, as well as the role of corporations in community health and their impact on social innovation will be featured. Speakers include:
- Richard A. Smith, Chairman, CEO and President of Realogy Holdings Corp., a New Jersey-based global leader in real estate franchising, Realogy’s brands include CENTURY 21, Coldwell Banker, ERA, Sotheby’s International Realty and Better Homes and Gardens Real Estate. Smith has been named the “Most Powerful Person in Residential Real Estate Brokerage” in the Swanepoel Power 200 rankings, and Realogy has been named one of the World’s Most Ethical Companies by Ethisphere Institute in each of the past three years. Mr. Smith will deliver the keynote address, “Why is an ethical environment within your company critical to its sustainability?”
- Christine Bader, Author, The Evolution of a Corporate Idealist: When Girl Meets Oil (Bibliomotion, March 2014), and former Manager of Policy Development, where she oversaw the social impacts of some of the company’s largest projects in the developing world. She will discuss life on the front lines of integrating human rights into business -- including what happens when it all goes wrong.
- Leading the panel discussions is Gregory Sauter, Executive Vice President, Chief Corporate Officer, AECOM. Comprised of more than 45,000 employees in 150 countries, AECOM provides professional technical and management support services to a broad range of markets, including transportation, facilities, environmental, energy, water, and government. Sauter is also Board President of Engineers without Borders. He will lead panel discussions on the role of business in environmental and geopolitical stability, and on the health of local communities.
- Kevin Lyons, PhD, Supply Chain Professor, Rutgers Business School
- Guy Story, Chief Technology Officer and Chief Scientist, Audible.com
- Paula Luff, Vice President, Corporate Social Responsibility, Hess Corporation
- Derek Veenhof, Executive Vice President, Sustainable Solutions, Covanta
“A business has a responsibility to reward shareholders while ensuring that the communities in which it operates have the human and natural resources necessary to thrive in the future,” said IEL co-founder James Abruzzo. “This conference will be an opportunity for more than 200 attendees to learn from strategic thinkers and practitioners who understand how to navigate complexities of true sustainable leadership.”
Now in its fifth year, the annual Ethical Leadership Conference brings together experts from all sectors to address the most pressing current ethical issues in the corporate, government and non-profit sectors.
“IEL is proud to host this annual event to educate and raise awareness on the importance of ethical leadership,” Abruzzo added.
The 2014 Ethical Leadership Conference is sponsored by Wells Fargo, AECOM, Verizon and KPMG. For information on available sponsorships, the agenda, and to register for the conference, please visit http://www.business.rutgers.edu/iel/programs/business-government/2014-conference, call 973-353-1135 or email email@example.com.
About the Institute for Ethical Leadership
The Institute for Ethical Leadership at Rutgers Business School works with business and government, nonprofit and philanthropic organizations, and within Rutgers University to provide leaders and future leaders with the education, training and critical-thinking tools needed to become more effective leaders and managers and make ethical decisions for real-world challenges. For more information, visit www.business.rutgers.edu/iel.
VolunteerMatch to Pilot International Expansion of Corporate Volunteering Network Using TechSoup Global Technology
VolunteerMatch, the web's largest volunteer engagement network, and TechSoup Global, the international network that leverages technology to help build the capacity of non-governmental organizations (NGOs), announced today a collaboration to increase social impact across the globe.
These seasoned nonprofit organizations will leverage each other’s strengths in technologies for the greater good. The collaboration enables the growth of VolunteerMatch’s expansive network of U.S.- based nonprofits to include NGOs from around the world by utilizing TechSoup Global’s technology to validate these organizations.
Through TechSoup Global's unparalleled international NGO partner network and its expertise in NGO validation, VolunteerMatch will begin providing volunteer engagement services outside the U.S. for the first time. VolunteerMatch is initially offering the service for its community of corporate clients and will make international listings available to their employees around the world. This pilot project promises to strengthen the global NGO community and amplify the social impact of employee volunteer programs — no matter where they are.
VolunteerMatch is piloting the initiative in the United Kingdom, Canada and Australia and is evaluating additional countries and regions.
“Today’s world needs a global solution to connect good people and good causes,” said Greg Baldwin, president of VolunteerMatch. “To get there, we are going to need to work together with the best. By aligning our strengths, we are breaking new ground and innovating to improve our products and services."
Paul van Haver, TechSoup Global’s vice president of Global Data Services, added:
“We are proud to support VolunteerMatch’s international expansion. Our global validation service helps NGOs connect with a broad range of resources, and this is one example of how collaboration can help further optimize our offerings for the benefit of the entire sector.”
To learn more about VolunteerMatch’s services for volunteers, nonprofits and companies, visit www.volunteermatch.org
VolunteerMatch is the world’s largest volunteer engagement network on the Web, with more than 97,000 participating nonprofits, 170 network partners and 10 million annual visitors. Founded in 1998, VolunteerMatch offers solutions to make it easier for individuals, nonprofits and companies to make a difference. Since its launch, VolunteerMatch has helped nonprofits attract more than $5.4 billion worth of volunteer services. VolunteerMatch is a two-time Webby Award winner, a Smithsonian inductee, and has been recognized for its work by The New York Times, Wall Street Journal, CNN, Time, Oprah Winfrey and Presidents Clinton and Bush. To learn more, visit www.volunteermatch.org.
About TechSoup Global
TechSoup Global is an international network of 53 partner NGOs in Africa, the Americas, Asia Pacific, Europe, and the Middle East. For over 26 years, it has leveraged technology to build NGO capacity towards solving problems in local communities and fostering global social change. TechSoup Global's core competencies include running one of the biggest technology philanthropy programs in the world; providing NGO validation services to funders and corporations; gathering, analyzing, and distributing global social-sector data; and catalyzing community-oriented technology innovations. Today, its global network covers 70 countries and supports 569.000 NGOs with activities resulting in more than $4 billion saved for the sector through 90+ corporate partnerships. To learn more, visit www.techsoupglobal.org.
(GLOBE NEWSWIRE) - KPMG LLP, the audit, tax and advisory firm, today announced it will celebrate Earth Day – which takes place on April 22 – with a week devoted to conducting environmental sustainability service projects in its 90 offices throughout the United States.
"Living Green Week" – part of KPMG's Living Green program – will commence on April 21. Examples of projects include performing clean ups and tree and flower plantings in local parks, teaching environmental awareness programs at schools affiliated with KPMG's Family for Literacy program, and holding re-use and recycling drives for local charities.
"Sustainability is fundamental to our business strategy," said Kathy Hannan, national managing partner for Diversity and Corporate Responsibility at KPMG. "Our Living Green program focused on environmental sustainability is integrated into the way we do business – from recruiting to operations, to supplier relationships, to the way we serve our clients and the impact we make in the communities where we live and work."
Tree Planted for Every New Hire
KPMG also is launching a new initiative in collaboration with the Arbor Day Foundation through which a Ponderosa pine tree will be planted in California's Tahoe National Forest in honor of each new KPMG hire. This effort supports the reforestation of 150 acres of forest burned by fire in late 2011, helping to restore the diverse historical forest.
"For our new hires, the tree planting initiative serves as an important introduction to KPMG's commitment to corporate responsibility," said Hannan. "I also want our people to understand the role they play in helping drive KPMG's commitment to sustaining the environment."
Take Our Daughters and Sons to Work Day
Children of KPMG professionals participating in Take Our Daughters and Sons to Work Day on April 24 – which takes place during Living Green Week – will also have a chance to "live green" through activities designed to raise environmental awareness and sensitivity. Activities include potting plants, eco-friendly demonstrations such as double-sided printing, and recycling various office materials.
The Take Our Daughters and Sons to Work Day theme this year is "Plant a Seed, Grow a Future" and KPMG hopes to inspire and show these future leaders how they can start driving environmental change today through its Living Green Week activities.
About KPMG LLP
KPMG LLP, the audit, tax and advisory firm (www.kpmg.com/us), is the U.S. member firm of KPMG International Cooperative ("KPMG International"). KPMG International's member firms have 155,000 professionals, including more than 8,600 partners, in 155 countries.